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The Tradition

It's around 1939 that Primo Binini, coming home to his wife Norina, decided to start this job.
He left, with no advice, and back after two days, with his bike completely full of jute bags.
In this way, it started an activity which lasting today: although Primo died very young, Norina and his son Eros with the wife Teresa, went on the job, involving sons, daughters in law and grandchildren till the fourth generation.